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Martha Rogers
Dr. Rogers and partner Don Peppers coined the phrase "1to1 marketing" in their 1993 book, The One to One Future: Building Relationships One Customer at a Time. Enterprise One to One, 1997, received a top 5-star rating from the Wall Street Journal. The One to One Fieldbook, 1999, has been a best seller on Amazon.com. The One To One Manager, published in October 1999, reached No. 10 on the New York Times Business Bestseller List. Martha is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States, as well as in Europe, Latin America, South America and South Africa. Clients include 3M, BellSouth, AT&T, Ford Motor Company, Unilever, First USA Bank, Oracle, KPMG, Banco Santander (South America), Lego (Netherlands), NTT (Japan). Hewlett Packard has built over 100 "1to1 campfires" (pilot programs) around the world, based on one-to-one principles. Martha also heads a cutting edge, multi-year, multi-million dollar research project examining the exploding direct-to-consumer channel, in partnership with The Institute for the Future. Participating companies have included Procter & Gamble, Ford, FedEx, the Direct Marketing Association, Levi-Strauss & Co., and USPS. As an Adjunct Professor at the Fuqua School of Business at Duke University, Martha spearheads CRM coursework at the MBA level. She is also the co-director of Duke's Laboratory of CRM Research. She is widely published in academic and trade journals, and was named 1997 International Sales and Marketing Executives Educator of the Year. She serves on the Advisory Board of the Kelley School of Business at Indiana University. Along with Don Peppers, Martha was named 1998 Direct Marketer of the Year by Direct Marketing Days in New York. She has also received the Seklemian Foundation's Seklemian Advertising Award for excellence in retail advertising. Martha began her professional career as a copywriter and advertising executive and earned her Ph.D. at the University of Tennessee as a Bickel fellow.
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