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Martha Rogers

To book artists and talent such as Martha Rogers for your corporate event, convention, or fundraiser, just use our Find Talent Form or Contact us.
Martha Rogers, Ph.D. is an expert in the rapidly growing field of Customer Relationship Management and e-commerce. She is co-author of three international best selling business books, which appear in a total of 14 languages. The German and Japanese translations have been long-time bestsellers.

Dr. Rogers and partner Don Peppers coined the phrase "1to1 marketing" in their 1993 book, The One to One Future: Building Relationships One Customer at a Time. Enterprise One to One, 1997, received a top 5-star rating from the Wall Street Journal. The One to One Fieldbook, 1999, has been a best seller on Amazon.com. The One To One Manager, published in October 1999, reached No. 10 on the New York Times Business Bestseller List.

Martha is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States, as well as in Europe, Latin America, South America and South Africa. Clients include 3M, BellSouth, AT&T, Ford Motor Company, Unilever, First USA Bank, Oracle, KPMG, Banco Santander (South America), Lego (Netherlands), NTT (Japan). Hewlett Packard has built over 100 "1to1 campfires" (pilot programs) around the world, based on one-to-one principles.

Martha also heads a cutting edge, multi-year, multi-million dollar research project examining the exploding direct-to-consumer channel, in partnership with The Institute for the Future. Participating companies have included Procter & Gamble, Ford, FedEx, the Direct Marketing Association, Levi-Strauss & Co., and USPS.

As an Adjunct Professor at the Fuqua School of Business at Duke University, Martha spearheads CRM coursework at the MBA level. She is also the co-director of Duke's Laboratory of CRM Research. She is widely published in academic and trade journals, and was named 1997 International Sales and Marketing Executives Educator of the Year. She serves on the Advisory Board of the Kelley School of Business at Indiana University.

Along with Don Peppers, Martha was named 1998 Direct Marketer of the Year by Direct Marketing Days in New York. She has also received the Seklemian Foundation's Seklemian Advertising Award for excellence in retail advertising.

Martha began her professional career as a copywriter and advertising executive and earned her Ph.D. at the University of Tennessee as a Bickel fellow.

To book an artist such as Martha Rogers or other big name talent for your Corporate Event, Private Party, Fundraiser or Convention, let one of our mediator agents negotiate with managers, agents and artists to achieve the best possible entertainment experience.

Just fill out the Talent Request form for "Martha Rogers", so that one of our experienced professionals can contact and book this artist for you. We make booking entertainment and booking musicians easy! So get started with the preliminary Talent Request form and let us use our negitiating skills to get Martha Rogers booked for your next event.

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We are entertainment mediators and booking agents. We do not represent any one artist, so we are able to concentrate on using our expertise and entertainment buying power to get you the best possible deal, negotiating between artists, management companies and agents. We represent you, the client, to bring you a joyful and profitable experience.

TALENT BUYING SITE; NON-FAN BASED
WWCE is a mediator company, designed for the purpose of Booking Entertainment for the corporate Talent Buyer. Although fans are very important to the Entertainment Industry, WWCE is, under no circumstances, a fan-based site. WWCE's Web page is a window for acheiving successful Event Planning for Corporations and Businesses only. Fans and friends should refer to the Internet Yellow Pages, Record Labels etc...
Thank you for your consideration on this matter! Please don't hesitate to call us when Booking Entertainment for your special event!