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Ghetto Concept
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In 1993, Ghetto Concept released their first single "Certified" on vinyl and cassette. It was distributed to 36 Hip Hop outlets across Canada. The group won back-to-back Junos (Canadian Music Awards) in 1994 and 1995 for 'Best Rap Recording'. Still they remain unsigned by a major record label. Undaunted, they formed their own record company, Seven Bills Entertainment.
Rap serves as an anthem for social consciousness and self-empowerment; the style is poetic, while the lyrics are autobiographical. The genre appeals to both black and white audiences; the rappers provide a perspective ignored by mainstream society: it is the voice of the anti-establishment, viewing authority, such as the police and the government, as the oppressor. Rap is a dissident voice too popular for the music industry to ignore, and too independent to be trusted.
Whatever your position on censorship may be, there is no doubt that rap has been unfairly targeted and subsequently made to be the scapegoat for a paranoid society, which chooses to flex it's muscle in the same face of a people whom they have enslaved for decades. Although the times have changed, the battle stills rages and freedom of speech hangs in the balance. The greatest threat to a civilized society is ignorance, not music. The hypocrisy is annoying, while both media and parents have embraced the Spice Girls -- who are marketing sexuality to nine year old girls or Madonna who fondles herself on stage -- they denounce an art that both educates and inspires youth.
Securing this interview with Kwajo of Ghetto Concept provided a lesson in patience. Months of phone tag passed before an interview could be secured. I made interviewing the group a top priority. Their video, "Krazy World", is excellent. I found the lyrics powerful, and the message timely.
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To book an artist such as Ghetto Concept or other big name talent for your
Corporate Event, Private Party, Fundraiser or Convention, let one of our
mediator agents negotiate with managers, agents and artists to achieve
the best possible entertainment experience.
Just fill out the Talent Request form
for "Ghetto Concept", so that one of our experienced professionals can contact and
book this artist for you.
We make booking entertainment and booking musicians easy! So get started with the
preliminary Talent Request form and let us use our
negitiating skills to get Ghetto Concept booked for your next event.
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We are entertainment mediators and booking agents. We do not represent any one artist, so we are able to concentrate on using our expertise and entertainment buying power to get you the best possible deal, negotiating between artists, management companies and agents. We represent you, the client, to bring you a joyful and profitable experience.
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