Howard Hyden helps companies become market-driven. As a senior marketing executive with Control Data, he built a reputation as a turn-around specialist by producing dramatic increases in profitability for business units under his direction. His practical and innovative approaches to marketing help organizations gain a genuine competitive advantage. He teaches business people to see their business from their customers' perspective. He demonstrates practical strategies for transforming a business into a customer-driven organization. Hyden is consistently among the top-rated speakers at industry conferences.
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