Ira Blumenthal is a consultant to world-class clients from dozens of industries, a university instructor, a prolific writer, and an acknowledged visionary who spent his early career reinventing organizations in the food industry. His ideas have long-lasting effects on all companies facing change, challenges and business as UNusual. Ira blends ideas, information, and humor to inform and motivate audiences on how to create the future -- not simply react to it. His "out-of-the-box" approach to business development helps people identify opportunities and adapt to market changes by understanding future trends of consumers, advertising, marketing, merchandising, retailing, distribution, production, and management. Ira Bulmenthal is author of Ready, Blame, Fire! – Myths & Misses in Marketing.
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