Kim Bayne / Kim M. Bayne
Kim M. Bayne is an internationally recognized author, journalist and professional speaker on Internet and wireless marketing communications. She is author of "Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users," Wiley Computer Publishing, 2002. Previously, she authored the highly acclaimed and best-selling book "The Internet Marketing Plan," which reached #1 in February 1999 on Amazon.com's Best Seller List for Web Marketing. From December 1997 to May 2000, Ms. Bayne hosted the internationally syndicated public radio talk show "The Cyber Media Show with Kim Bayne," an hour-long look at Internet use, marketing strategies and tactics that aired weekly on both traditional public radio and in streaming audio on the Web. Ms. Bayne has written breaking news, trends analysis, opinion columns, case studies, profile features and product reviews for such trade publications as Advertising Age, Business Marketing, CMP Media's Planet IT Mobile Computing TechCenter, eBusiness Advisor magazine, eMarketingToHer.com, eMarketingToSmallBiz.com, Internet Marketing & Technology Report, Internet & Electronic Commerce Strategies, Publish magazine, and before its demise, American Demographics' Marketing Tools. Her columns of Web site reviews, Internet marketing advice and opinion appear in print and on-line editions of selected city/suburban newspapers and business journals, such as the Colorado Springs' Gazette, and are distributed by Knight Ridder/Tribune Business News and Freedom Communications' Freedomwire. As founder and moderator of the now-historical HTMARCOM, the original listserv (email discussion group) for high-tech marketing communications, Ms. Bayne presented at Jim Sterne's ground breaking "Marketing on the Internet" seminars in mid-1994, the world's first Internet marketing seminar series. Online since 1981, her influence as an Internet marketing pioneer has been documented in more than two dozen books and numerous magazine articles, including "Online Marketing Handbook" by Dan Janal and "World Wide Web Marketing" by Jim Sterne. She has been featured and/or quoted in such publications as Advertising Age, Business Marketing, CARN (Corporate Annual Report Newsletter), Interactive Age, Marketing Computers, PR News, Sales & Marketing Management, United Airlines' Hemispheres and the Washington Post. She is a top-rated speaker at Internet conferences and seminars around the world on issues like "Using Traditional Media to Brand Web Sites," "Building Online Strategic Alliances," and "Developing A Successful Internet Marketing Plan." She has lectured in locations such as Hong Kong, the Philippines, Mexico and Canada, and on such prestigious campuses as the University of California Los Angeles and the United States Air Force Academy. With a Masters degree in computer resources management and more than a decade of both agency and client-side experience, Ms. Bayne successfully bridges the gap between the creative and technical sides of high tech marketing communications. A recipient of multiple association and industry awards in advertising copy writing, product marketing, public speaking, and Web content and design, Ms. Bayne possesses a well-rounded background in a variety of disciplines, including hands-on and management experience in every aspect of marketing communications. Prior to her current career as a journalist, she held a variety of marketing positions with high tech manufacturers and advertising/PR agencies. From 1993 to 1998, Ms. Bayne was the managing principal of wolfBayne Communications, a high tech marketing consultancy which specialized in strategic and tactical media relations and Internet marketing. As a veteran of corporate marketing campaigns, she has been actively involved in the implementation of advertising, branding and corporate identity, collateral, direct response, media and public relations, and trade shows, to name a few areas of responsibility. Her technology marketing experience encompasses a broad range of computer and electronics products and services, including mass storage peripherals, ICs, software and board products.
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