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Rick Barrera

To book artists and talent such as Rick Barrera for your corporate event, convention, or fundraiser, just use our Find Talent Form or Contact us.
In 1981 Rick Barrera founded his consulting and training firm to identify and teach the distinctions Peak Performers make to produce exceptional results. He first applied these principles to sales and service organizations writing three books in the process. “Non-Manipulative Selling” published by Prentice Hall, “Collaborative Selling” published by John Wiley and Sons and “The Dollars and Sense of Exceptional Service Delivery.

In his consulting work with sales and service teams in the corporate world he discovered that in most cases Peak Performance was thwarted by the processes, systems and structures in which most people worked. He focused his research on these issues and soon developed a body of work entitled “Fast Forward: Embracing the Challenges of the 21st Century.” In his Fast Forward work Rick shows organizations why the mindsets, systems and processes they’ve used in the past won’t win today’s never-satisfied customers in a marketplace where supply exceeds demand. He then helps companies redesign their systems to move “Fast Forward” in this new hyper competitive space.

In his systems work Rick discovered that often a company’s strategy is outdated or inappropriate for their competitive environment so he invented a strategy creation process designed to leapfrog the competition by moving at “Warp Speed. His keynote on the topic is entitled Warp Speed-Winning and Losing at the Speed of Light.

Rick was one of the first speakers to see the possibility for creating untold wealth by unleashing the value of Intellectual Capital. In his speech and workshop “Leveraging Intellectual Capital” he shows companies how to unlock their IC wealth.

Rick’s newest speech "E Business: The New Economics of Information" was born when The Internet and The Network Economy threatened virtually every incumbent by obliterating the tradeoffs between the “economics of information” and the economics of matter.

Each year he delivers over 100 keynote addresses to companies such as Abbott Labs, AT&T, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Tupperware International and Xerox. Because he continues to consult a with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.

To book an artist such as Rick Barrera or other big name talent for your Corporate Event, Private Party, Fundraiser or Convention, let one of our mediator agents negotiate with managers, agents and artists to achieve the best possible entertainment experience.

Just fill out the Talent Request form for "Rick Barrera", so that one of our experienced professionals can contact and book this artist for you. We make booking entertainment and booking musicians easy! So get started with the preliminary Talent Request form and let us use our negitiating skills to get Rick Barrera booked for your next event.

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We are entertainment mediators and booking agents. We do not represent any one artist, so we are able to concentrate on using our expertise and entertainment buying power to get you the best possible deal, negotiating between artists, management companies and agents. We represent you, the client, to bring you a joyful and profitable experience.

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WWCE is a mediator company, designed for the purpose of Booking Entertainment for the corporate Talent Buyer. Although fans are very important to the Entertainment Industry, WWCE is, under no circumstances, a fan-based site. WWCE's Web page is a window for acheiving successful Event Planning for Corporations and Businesses only. Fans and friends should refer to the Internet Yellow Pages, Record Labels etc...
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