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Robert Lutz

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During his career as one of the most effective executives in automotive history, former Chrysler Corp. Vice Chairman Robert Lutz acquired a wealth of unconventional wisdom that is applicable to most organizations. Bold, confident but self-deprecating, Lutz describes himself as “often wrong but never in doubt.” He says his management theories spring from “deeply held but unprovable beliefs on how to lead and run a business.”

The proof of Lutz’s beliefs is in his performance. After rising to the rank of captain as a Marine aviator and earning two degrees with high honors at Berkeley, he took on significant management challenges at General Motors, Ford and BMW. He then became a principal architect of Chrysler’s second recovery from near-extinction. He made the cover of Forbes, which named Chrysler “Company of Year” in 1997 and christened Lutz “the most eloquent speaker in the industry.” He was selected “Man of the Year” by both Automobile and Chilton’s Automotive Industries magazines. Peter Brown wrote in Automotive News that auto industry historians may cast Lutz as “the hero” of the latter 20th Century, “the Winston Churchill of the age.”

In his new book, Guts: The 7 Laws of Business That Made Chrysler the World’s Hottest Car Company (John Wiley & Sons), Lutz outlines what he calls his “Immutable Laws”:

The Customer Is Not Always Right The Primary Purpose of Business Is Not “To Make Money” When Everyone Else Is Doing it DON’T! Too Much Quality Can Ruin You Financial Controls Are Bad! Disruptive People Are An Asset Teamwork Isn’t Always Good

To book an artist such as Robert Lutz or other big name talent for your Corporate Event, Private Party, Fundraiser or Convention, let one of our mediator agents negotiate with managers, agents and artists to achieve the best possible entertainment experience.

Just fill out the Talent Request form for "Robert Lutz", so that one of our experienced professionals can contact and book this artist for you. We make booking entertainment and booking musicians easy! So get started with the preliminary Talent Request form and let us use our negitiating skills to get Robert Lutz booked for your next event.

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We are entertainment mediators and booking agents. We do not represent any one artist, so we are able to concentrate on using our expertise and entertainment buying power to get you the best possible deal, negotiating between artists, management companies and agents. We represent you, the client, to bring you a joyful and profitable experience.

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